Google Ads landscape image asset requirements
The published requirements are already set. Add your image and FileBelow makes it match — 1.91:1 · at least 600px wide · under 5.12 MB · JPEG or PNG.
JPG, PNG, WebP, HEIC, AVIF and BMP. Your file is processed on your device.
Optional but recommended alongside the square asset. Minimum 600 by 314 pixels, recommended 1200 by 628, at most 5120 KB.
Official source · checked 2026-08-21
The published requirements
| Minimum width | 600 px |
|---|---|
| Minimum height | 314 px |
| Aspect ratio | 1.91:1 |
| Maximum file size | 5.12 MB |
| Accepted formats | JPEG, PNG |
Read from support.google.com on .
Platforms change their requirements without notice. If this page disagrees with the source, the source is right — please tell us so we can correct it. Changes are recorded in the changelog.
What Google Ads landscape image asset means in practice
Optional but recommended alongside the square asset. Minimum 600 by 314 pixels, recommended 1200 by 628, at most 5120 KB.
Without a landscape asset the ad cannot take some of the larger, better-performing placements.
Where this image actually appears
The wide counterpart to the square asset, used where a display slot is broader than it is tall — in-article placements, banner positions, and much of the video-adjacent inventory. Responsive campaigns generally want both shapes available.
Preparing one properly
Compose so that the subject survives a centre crop, because this asset is the one most likely to be trimmed towards a squarer shape for a slot that needs one. Horizontal breathing room either side of the subject is the safest way to give the system something to cut.
The mistake people make
Producing the landscape asset by cropping the square one. It usually means cutting the subject rather than adding context, and the result is a tight crop that looks accidental. Shooting or exporting wide from the start gives both shapes something to work with.
Meeting the requirements
Choosing Google Ads above sets every rule in the table at once, and the result panel reports each one with a pass or a fail rather than leaving you to check. The 1.91:1 ratio is applied as a centre crop, and you can drag the frame to choose which part survives before anything is processed.
To see what is wrong before changing anything, the Google Ads requirement check reports every rule against your file without processing it.
Common questions
- What size should a Google Ads landscape image asset be?
- 1.91:1 · at least 600px wide · under 5.12 MB · JPEG or PNG. Those are the values published by Google Ads itself, read from its documentation on 2026-08-21 — the source link is on this page so you can check it. Platforms change requirements without announcing it, so verify before anything important.
- Do I need both square and landscape image assets?
- Not strictly, but supplying both meaningfully widens the inventory an ad can appear in, and it means the system crops less. With one shape only, Google will crop it to fit slots of other shapes, and the crop is chosen automatically.
- What makes a good display ad image?
- One clear subject, strong contrast, and space around the edges to survive cropping. These are seen peripherally at small sizes beside content somebody actually came to read, so recognisability beats detail — the image has to work in the moment somebody glances at it.
- Is my image uploaded when I use this page?
- No. The image is opened, measured and processed by your own browser. This site is entirely static and has no server that could receive a file, which you can confirm in your browser’s network tab or by going offline after the page has loaded.